Day: 28 September 2020

  • Architect path

    Architect path

    Career paths have always confused me. I wanted to be in advertising when I was in school, stumbled into journalism and eventually wandered into IT industry. It took time and patience, but I’m good at what I do now. I started off as a consultant and slowly picked my way through the key certifications that…

  • Confused strategy

    Confused strategy

    Amazon has such a confused branding strategy. I was a big fan of their Prime Now service which has gradually been discontinued in favor of doing it all within Amazon app. Now within the app there is Amazon itself, then there is Amazon Pantry and Amazon Fresh. Some items are available in pantry and fresh.…