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Mastodon conundrum for brands

Do you work in Marketing or Customer Support and wondering when to make a move on Mastodon?Continue readingMastodon conundrum for brands

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Olx vs Facebook Marketplace: A subjective review

It’s a dilemma. We live in Mumbai sized house. It’s small, but very comfortable for Ag and me, with a beautiful view of the Arabian sea. This means that any new furniture purchase has to displace something else of equal or more volume. It’s Archimedes’ principle at play. The sequence of events that followed was…Continue readingOlx vs Facebook Marketplace: A subjective review

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How not to do product strategy

I don’t get Google’s messaging strategy. I don’t think any one else does. I doubt folks within Google get it. How else do they explain the latest move? Hangouts will no longer be visible in Gmail, instead you’ll have Chat. What is chat now? It’s another app within another logic and everything. Let’s do a…Continue readingHow not to do product strategy

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Social norms

Open social networks are a terrible idea. You’re basically telling people that they can say and do whatever they want in the name of freedom of speech. Then you have some vague community guidelines that are subjectively maintained. These guidelines then become more nuanced over time and hence more difficult to understand or implement. A…Continue readingSocial norms

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Confused strategy

Amazon has such a confused branding strategy. I was a big fan of their Prime Now service which has gradually been discontinued in favor of doing it all within Amazon app. Now within the app there is Amazon itself, then there is Amazon Pantry and Amazon Fresh. Some items are available in pantry and fresh.…Continue readingConfused strategy