Mastodon conundrum for brands

Do you work in Marketing or Customer Support and wondering when to make a move on Mastodon?Continue readingMastodon conundrum for brands


Who is in charge of that data point?

When setting up a CRM like Salesforce, we often talk about what data points or fields are required, in what context they will be used and who needs it. However, we rarely talk about data sanity, data hygiene and who is in charge of maintaining it over a long term. When setting up a CRM…Continue readingWho is in charge of that data point?